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Gain Valuable Insights from Your Unstructured Data

We help you use unstructured data to gain insights that can lead to increased revenue, drive customer experiences and power business success.

Unstructured data is any data that cannot be readily organized into a relational database or spreadsheet, and cannot be easily analyzed or searched. It makes up more than 80% of enterprise data* and is growing 55% - 65% annually.

Given this footprint and growth, unstructured data presents a large opportunity to gain insights into your business, customers and value chain that can enable greater business success. You need the right data management and analytics technologies, skills and IT processes to help you organize, parse, search and make sense of your data.

Rackspace Technology™ brings unbiased multicloud data management expertise to accelerate the value of your unstructured data and cloud. By putting your unstructured data into the right data lake and deploying the right analytical tools, we help you use new insights to create new revenue streams, drive superior customer experiences, and improve business execution and agility — all while protecting your data.

*Sourced from Datamation "Structured vs Unstructured Data"
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Use Cases

Organize your unstructured data for maximum benefit.

  • Collect data from separate sources and make it easily searchable, and enhance discovery, analytics and reporting capabilities for the business.
  • Incorporate data from a wide range of non-relational sources including social media, video, graphics, text files, text messages, satellite imagery, surveillance data, data generated from sensors and other IoT devices, log data and scientific data.
  • Generate actionable business insights using artificial intelligence processing, analytics tools, business rules engines and intelligent event processing.
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Gain new levels of insight into your customers’ views of your company, products and services.

  • Understand the results of marketing campaigns, real time sentiment about your company, employees, products, or services, and identify online opportunities and threats.
  • Get detailed contextual and tonal analysis beyond simple search, which only provides basic information such as how often posters mentioned the company name after an announcement.
  • Understand the customer experiences you deliver from the customer point of view.
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Take preemptive and proactive measures against non-compliance and fraud.

  • Use your unstructured data with AI and machine learning tools to discover fraud and non-compliance related to cell phones, insurance claims, tax return claims, credit card transactions, government procurement and more.
  • Effectively test, detect, validate, correct errors and monitor control systems for fraud and activities that lead to non-compliance.
  • Apply unstructured and structured data analytics techniques such as data lakes data mining, data matching, regression analysis, clustering analysis and gap analysis.
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Aramex logo
"In our data lake, we now have around 10.2TB of data powering five to six machine learning use cases on the cloud. This generates over 450,000 predictions per day — each of which is generated in just 1.1125 milliseconds. These machine learning models will help automate more processes to drive greater efficiencies that help us optimize performance and cost."
Mais Rihani, CTO, Aramex See the case study

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Our Approach

Discover a partnership that can help you achieve more – for your people, your business and your customers – today and into the future.


Consulting and Advisory Services

Tap into a team of cloud experts who will help you define the right strategy to get you where you want to be.
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Professional Services

We’ll design and build a solution that ensures you’re getting the most out of your applications, so you can accelerate new opportunities for your business.
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Managed Services

Let an expert team manage, operate and optimize the day-to-day elements of your cloud environment, keeping you ahead of what’s next.
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Fanatical Experience™

We do what it takes to get the job done right — from first consultation to ongoing operations. We’re obsessed with your success, and we’ve got your back, every step of the way.
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Rackspace Fabric™

Unite all of your cloud platforms to enable common governance, ticketing, billing, tagging and much more throughout your entire IT estate.
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Ready to Get Started?

We’re on your side, doing what it takes to get the job done right — from the first consultation to your daily operations. Contact us for a free quote.

Our Expertise

Explore our expert credentials and industry recognition.

2700+ AWS Certifications
400+ Google Cloud Certifications
1500+ Microsoft Certifications

Recognized leadership

Providing innovation and leadership in the technology services industry for 20+ years.

  • AWS Premier Consulting Partner, with 14 Competencies
  • Google Cloud Partner of the Year
  • Five-Time Microsoft Hosting Partner of the Year

Power Your Advantage

Discover related technology platforms and solutions to help you achieve smarter business outcomes.

AWS Data

Maximize the value of your data and the power of AWS with the experience and expertise you need from Rackspace Technology.

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Google Cloud Data

Mobilize the power of Google Cloud data backed by the experience and expertise to maximize its value.

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Microsoft Azure Data

Make the most of Microsoft Azure for innovation, agility, cost savings and operational efficiency.

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Big Data

Achieve powerful business insights from your data, fast, with a highly experienced team of big data experts.

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Data Lakes

With the decreasing cost of storage, you can keep your data for its potential value – as long as it’s indexed, protected and accessible.

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Data Management

Accelerate data optimization while ensuring security, uptime and seamless access across your entire journey.

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Related resources

Learn more about services to support your unstructured data.

Data Sheet

Modern Data Architecture Assessment

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Data Sheet

Data Modernization

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Data Sheet

Rackspace Managed Big Data Platform

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Ready to start the conversation?

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